Kings Park Capital announces investment in

Specialist Tours Limited

Kings Park Capital announces investment in

Specialist Tours Limited

Kings Park Capital LLP (‘KPC’), a lower mid-market private equity firm dedicated to investing in the leisure industry, has acquired a majority stake in Specialist Tours Limited (‘STL’ or the ‘Group’), a niche multi-brand tour operator, for an undisclosed amount. As part of the transaction, STL will also shortly be completing the acquisition of a UK-based specialist wine tours business.

STL owns a number of specialist travel brands that provide small group, expert-led archaeology and history tours to nearly 3,000 customers across 135 itineraries to over 80 destinations across the world. The Group’s holidays are primarily tailored to the affluent over-50s demographic, who represent over 50% of the total travel spending in the UK according to the latest ONS statistics.

The STL brands are defined by the knowledge and expertise of their guide lecturers and the high quality and extensive range of its tours, which have resulted in impressive customer loyalty with a large number of repeat bookings. Its ‘Andante Travels’ brand is recognised as a leader in archaeology travel in the UK and has been nominated for numerous industry awards including winning ‘Best Small Holiday Company for Customer Service’ in British Travel Awards 2013.

Based in Salisbury, Wilshire, STL employs over 30 people and was created through the acquisition of Andante Travels, an archaeology specialist, in 2013, Historical Trips, a modern history specialist, in 2014 and Lindstone Inc. (t/a Archaeological Tours), an archaeology specialist based in New York, USA, in March 2015.

The current STL businesses generated turnover of over £8m in the year to December 2014.

KPC intends to support STL’s growth strategy by providing funding to continue the investment in the Group’s team and infrastructure, as well as further acquisitions of niche tour operators in adjacent special interest areas, a number of which have already been identified.